What types of locations does FoundersPop use?

We only use the best, Class AA and A Shopping Malls because they generally gross the most profitable returns and have a large enough number of retailers that it maximizes overall foot traffic. Class A Malls typically have at least one upscale, anchor department store and highly visited tenants, such as an Apple Store. They also usually have other entertainment options attached to the Mall, like cinemas.

How will I know how my products are performing? Will I receive performance updates?

You will receive weekly sales updates, which will be extracted directly from the POS system. In time, as we grow our systems, you will have the option to log into our website and/or use an app and see real time sales of your products – even across multiple locations! The system will also make it easier for you to manage inventory.

How will your POS system know the difference between a sale of one of my products versus one of my co-tenants’ products?

As part of the inbound shipping processes, the Store Manager and Staff will inspect each product and label it with a special label to ensure that the POS system identifies all sales of your products from all other products sold by co-tenants.

How is Inventory managed?

In the beginning, you will need to send us an ample amount of inventory to get things started on opening day. As sales progress, the Store Manager for your location will be in close contact to ensure products are kept in stock.

How will you market by business?

We market in so many ways.

First and foremost, we advertise your company by having your brand and logo on the Shopping Mall store entrance sign as well as in the store windows. Imagine all the foot traffic that will now have the opportunity to get acquainted with your brand?

We market your brand in store with multiple touch points and monitors and push your product (and answer questions about it) via our in-store clerks.

We market your brand locally with your co-tenants using both traditional and digital marketing.

We market your brand using in-store promotions, and once a consumer purchases one of your products in-store, we offer them an in-bag discount card so that they will return to your website once they get home to buy even more from your website.

And what is the best thing about all of this marketing? It’s all split according to the amount of space you have agreed to use in the store.

What if a customer sees one of my products in the store, but would like a different option that might be available on our website?

All 6 sections of the storefront will include their own wide screen touch panel monitor that will be affixed with the logo of the brand represented in a particular section of the store. This will allow consumers to shop your online store directly from the monitor. How do we push consumers to use this feature? By offering in-store only coupons to be used directly from the touch panel. Our in-store clerks will be present to assist your customers with both their in-store and online shopping experience.

How does FoundersPop make money?

In return for managing the entire Brick and Mortar process for our clients, we make money in two ways. First, we take a small fee on the total cost of the space spread over a year – this is our Lease Management Fee. Second, we make a small percentage of sales – this is our Sales Fee.